Pretty spot on, it was so worth it to remember, that Valve actually seemed to remember.
Their first go at it was “make a viable platform and the developers/publishers will make the effort to come over, and hardware partners will step up with offerings because of Valve’s brand strength and fear of the Microsoft Store screwing everything up”. That didn’t work, and Microsoft Store also didn’t pan out as far as Valve and others feared, but they have been kind of screwing up the platform particularly for games as they chase other things that would be subscription revenue instead of transactional revenue.
Valve learned they needed to work harder to bring the platform to the Windows games, so heavy investment in Proton. They learned that they had to take the hardware platform in their own hands because the OEMs aren’t committed until they see proof it can work for them. They learned that the best way to package their improved efforts was with a “hook” with mass-market appeal, enter the Steam Deck, recognizing the popularity of the Switch form factor and bringing it to the PC market at a time no one else was bothering.
So now they have a non-Android, non-Windows ecosystem that covers handheld, console/desk, and VR with a compelling library of thousands and thousands of games…
Pretty spot on, it was so worth it to remember, that Valve actually seemed to remember.
Their first go at it was “make a viable platform and the developers/publishers will make the effort to come over, and hardware partners will step up with offerings because of Valve’s brand strength and fear of the Microsoft Store screwing everything up”. That didn’t work, and Microsoft Store also didn’t pan out as far as Valve and others feared, but they have been kind of screwing up the platform particularly for games as they chase other things that would be subscription revenue instead of transactional revenue.
Valve learned they needed to work harder to bring the platform to the Windows games, so heavy investment in Proton. They learned that they had to take the hardware platform in their own hands because the OEMs aren’t committed until they see proof it can work for them. They learned that the best way to package their improved efforts was with a “hook” with mass-market appeal, enter the Steam Deck, recognizing the popularity of the Switch form factor and bringing it to the PC market at a time no one else was bothering.
So now they have a non-Android, non-Windows ecosystem that covers handheld, console/desk, and VR with a compelling library of thousands and thousands of games…