Quite. Some of them make it as difficult as possible, requiring the request to be physically printed and sent in via the post. Some hide the information regarding how to make the request as obscurely as possible. And essentially none of them treat it as a ‘and don’t collect any more’ request so they just start up a new collection on you the next time you do basically anything with one of their ‘business partners.’ Allowing people to request deletion is just the excuse they use to keep collection legal when it shouldn’t be.