Step 1 - raise awareness.

Step 2 - gather active participants

Step 3 - collectively do legal things that make life harder for anyone with the power to enact this, yet does not.

Step 4 - repeat Step 3, making it clear why this is happening.

Step 5 - make memes of the affair to further drive engagement.

Step 5.1 (potentially American/Russian/etc Exclusive) - get declared a terrorist for doing a perfectly legal thing.

Step 6 - build support structures and tools to mitigate consequences.

Step 7 - keep going anyway, in spite of what consequences can be brought.

Step 8 - profit build incremental victories to bolster the movement.