(Video not by me)
PC Gamer and GamingOnLinux recently covered a few things about GOG’s usage of genAI for promotional content, but this video goes into deeper coverage about their Head of Product being responsible for their direction. (Cue scam AI Instagram girls). It also covers how the company chose to respond to the backlash regarding their usage of genAI.
It’s sad to see them being brazen about their AI usage. I advocated for them several times, owning games (anything, really) is something that should be for granted. All of this makes their store look really cheap and turns off people from thinking about the idea.
IIRC, even the HL2 engine was just an improvement on the HL1 engine with a commercial physics engine bolted on top.
Much like Google used to, Valve doesn’t really do anything new. They take existing ideas and remove the rough edges to provide a more polished experience than what is already available.
To their credit, that’s exactly why they succeeded with most of their ventures. Gabe Newell understands consumers well enough to know that most people don’t care about anything other than user experience. Or, as he put it, “piracy is a service problem”.
He’s essentially just Steve Jobs. Remix existing things, get all the credit for it. Literally create all the service problems by normalizing launcher DRM, and still gets credited for that stupid quote.
I hate DRM as much as the next person, but if Steam didn’t exist and digital downloads still became a thing, there would still be launcher DRM. Thanks to corporate greed, DRM is an inevitability in the industry.
Games distributed on DVD were packed with DRM fuckery, needing to be inside the computer to launch and using kernel-level drivers to enforce it. Before DVDs, you had games on floppy disks. Those came with physical codewheels that the player had to use to decode a password before it would start the game.