Instagram used this data to more effectively keep teens hooked on the app. For example, they’d show a girl who just deleted a selfie out of embarrassment more photos of attractive women, which she would then likely scroll through, attempting to internally figure out how she could become attractive like them. Coincidentally, the perfect time for Instagram to then serve an ad for a new skin cream, weight loss program, etc.
Instagram intentionally targeted ads at teenagers specifically when they were identified as feeling low self worth or depressed. https://techcrunch.com/2025/04/09/meta-whistleblower-sarah-wynn-williams-says-company-targeted-ads-at-teens-based-on-their-emotional-state/
Instagram used this data to more effectively keep teens hooked on the app. For example, they’d show a girl who just deleted a selfie out of embarrassment more photos of attractive women, which she would then likely scroll through, attempting to internally figure out how she could become attractive like them. Coincidentally, the perfect time for Instagram to then serve an ad for a new skin cream, weight loss program, etc.