This is probably a much more efficient “mention of the fediverse” than if the journalist had started trying to explain that there is this federated network of independent social media sites bla bla bla.

The people reading this are looking for something they can understand. I expect naming Mastodon and leaving it to them to check it out will convert more people than if they started trying to explain what it is.

I’m a bit weirded out by all the attention given to w-social.eu by mainstream media, though. First of all it doesn’t exist yet, second we have no reason to believe it will actually be decent, third we have good reason to believe it won’t be.