According to etymonline, it’s from the French estandart meaning a military banner, or from the Medieval Latin standardum. These in turn possibly come from the old Frankish standhard, so literally to stand hard like a flag or a long-standing tradition.
According to etymonline, it’s from the French estandart meaning a military banner, or from the Medieval Latin standardum. These in turn possibly come from the old Frankish standhard, so literally to stand hard like a flag or a long-standing tradition.