Apple appears to have prematurely revealed the name of its rumored lower-cost MacBook model, which is expected to be announced this Wednesday. A regulatory document for a “MacBook Neo” (Model A3404) has appeared on Apple’s website. Unfortunately, there are no further details or images available yet. While the PDF file does not contain the “MacBook Neo” name, it briefly appeared in a link on Apple’s regulatory website for EU compliance purposes.



And lots of other people like their stuff and might want to buy this. I’m not one of them, but I’m happy they can get something they like. Why isn’t that good enough?
It’s absolutely about the average consumer. Do you honestly believe Samsung removed the 3.5 jack simply because apple did and they’re conditioned to follow apple? They follow money. The money is in thinner, lighter, and better water resistance. The money is there because that’s what the average consumer actually wants.
And how does that help the competing manufacturers who also removed their 3.5 jack?