YouTube viewers will soon have to sit through even longer ads, with Google rolling out new 30-second unskippable spots on a popular app.

  • Soulphite@reddthat.com
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    8 hours ago

    That’s unfortunate for the content creators. I realize that majority of their revenue comes from ads, but this is probably going to drive viewership down. The average person doesn’t have that kind of attention span anymore.

    Ads are already a nuisance, making them unskippable will turn people away from the video especially if they also decide to go down the route twitch went of you having to physically be present and not minimize the ad. Creators already resort to their own product placement in their videos, which fortunately can be skimmed through. I just try to buy THEIR products to show support, if they offer.

    Also, nothing makes me want a product less than intrusive annoying ads. That’s a product I would steer clear of.

      • real_squids@sopuli.xyz
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        2 hours ago

        This plus Enhancer for YT are a must have for me. Can’t stand the new UI and all the bs they lock down

      • Soulphite@reddthat.com
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        5 hours ago

        I get what you’re saying, and these programs are great and all, but the average viewer knows fuck all about these apps or probably how to use them. Most people are turnkey users and basically vanilla. Then there are viewers that are morally conscience who think adblock might be wrong. I’m just saying overall this could knock viewership down a few pegs.

        • ilillilillilillililli@lemmy.world
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          1 hour ago

          Absolutely. I truly feel bad for those who waste their finite lives being inundated by marketing and psychology professionals, whose only goal is hijacking the human conscience: instilling a boundless urge to consume. I do what I can to spread the information and tools necessary for others to escape indoctrination and never weep for the lost revenue of vampires. I also have faith the learned compliance to “drink a verification can” can be deprogrammed from my fellow man.

    • bleistift2@sopuli.xyz
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      7 hours ago

      physically be present and not minimize the ad

      That’s only a problem on mobile. Desktop browsers don’t disclose the state of the window to the JavaScript API. What this means is: YouTube can tell if you switch tabs, but it can’t detect if you open another browser window in the meantime and let the ad run in the background.