I am genuinely shocked reading this from a Japanese car CEO. A German or an American, well they suck in terms of quality (yes also German cars, read the tests, very bad performance in repairs/km driven). Japanese cars usually score high in quality and innovation.
Japanese companies cornered precision manufacturing which is really useful when producing reliable and efficient internal combustion engines. Electric cars are less dependent on precision manufacturing which is probably why Japanese companies failed to invest in them. They wouldn’t have any strategic advantages in the EV market. It was a total lack of foresight on their part. Chinese companies invested so much in battery and electric motor research and manufacturing that they now have a pretty sizable advantage over everyone else.
I am genuinely shocked reading this from a Japanese car CEO. A German or an American, well they suck in terms of quality (yes also German cars, read the tests, very bad performance in repairs/km driven). Japanese cars usually score high in quality and innovation.
Japanese companies cornered precision manufacturing which is really useful when producing reliable and efficient internal combustion engines. Electric cars are less dependent on precision manufacturing which is probably why Japanese companies failed to invest in them. They wouldn’t have any strategic advantages in the EV market. It was a total lack of foresight on their part. Chinese companies invested so much in battery and electric motor research and manufacturing that they now have a pretty sizable advantage over everyone else.