Is $6 too much for a bag of Ruffles?

After nearly three years of price increases, signs that buyers have had enough are starting to mount. On Thursday, the food and beverage giant PepsiCo reported a 0.5 percent decline in revenues in the second quarter in its Frito-Lay snack business from year-ago levels, a result of a 4 percent drop in volumes in the category.

I think maybe we voted with our wallets against $6 chips but you could probably convince me otherwise in a paragraph :)