In terms of cost of an ad to earnings, and how well, even a targeted ad, can hold a viewer’s attention. Have we just become numb to ads? Does targeted advertising actually yield better results?

  • Fleur_@aussie.zone
    link
    fedilink
    arrow-up
    4
    arrow-down
    1
    ·
    1 day ago

    You go to the store with your eyes closed and pick at random I assume? Product packaging is advertising.

    • BCsven@lemmy.ca
      link
      fedilink
      arrow-up
      4
      ·
      edit-2
      19 hours ago

      I’d say technically it is just product labeling, since I’m not forced to interact with between TV shows or games. Have you seen the NoName brand?

      Also I regularly go to an Indian Grocery where packages are plain and I can’t read the language, I spend a few bucks and get a good or bad surprise LOL.

      • Fleur_@aussie.zone
        link
        fedilink
        arrow-up
        4
        arrow-down
        1
        ·
        18 hours ago

        Yeah this is advertising. It’s very distinct and clear; done intentionally to stand out amongst other products and be appealing to disinterested consumers.

        • BCsven@lemmy.ca
          link
          fedilink
          arrow-up
          3
          ·
          15 hours ago

          That’s branding.

          Advertising would be “best pumpkin pie filling, everyone’s choice” on the label. Also if you go to their no frills store its all this.

          • Fleur_@aussie.zone
            link
            fedilink
            arrow-up
            1
            arrow-down
            1
            ·
            14 hours ago

            Right so companies put branding on their products to… not advertise themselves to consumers?

            • BCsven@lemmy.ca
              link
              fedilink
              arrow-up
              2
              ·
              13 hours ago

              I go by this definition. Marketing is branding and advertisements.

              The activity of attracting public attention to a product or business by paid announcements in the print, broadcast, or electronic media.

    • Sunsofold@lemmings.world
      link
      fedilink
      arrow-up
      2
      arrow-down
      1
      ·
      19 hours ago

      Nope. Advertising is based on paying a third party. The company didn’t pay someone else to show you that packaging when you didn’t ask for it.

      • Fleur_@aussie.zone
        link
        fedilink
        arrow-up
        3
        arrow-down
        1
        ·
        18 hours ago

        No it’s not, Toyota putting Toyota badges on their cars is advertising.

            • Sunsofold@lemmings.world
              link
              fedilink
              arrow-up
              2
              ·
              15 hours ago

              Yep. And, like a sensible user of language, I recognised that it could be stretched to include your odd definition, but chose to stay with the combination of what was written in the dictionary and what is the common-use definition because the rest of the English-speaking world is under no obligation to stretch out the definition to help you. Everyone knows what ads are. Only a particularly obtuse user of language would call ‘an intrusive video, put in front of you for the benefit of other people and the detriment of society’ and ‘a label of manufacturer of the object you are currently looking at, being used as an identifier’ the same thing. They don’t look alike. They don’t serve the same purposes. One interacts with them in different ways. Only in the idiosyncratic space of marketing theory would one call them the same.

                • Sunsofold@lemmings.world
                  link
                  fedilink
                  arrow-up
                  1
                  ·
                  6 hours ago

                  Are you going to present some evidence of where I have made a mistake in my reasoning or just ‘cope’ by pretending to have some insight into my mental state that invalidates the points I made in order to avoid acknowledging you were wrong?