Funny thing, over here, OSM actually got weird rural stuff for a couple of rural towns I visited frequently about a year before Google Maps (and other proprietary services) was usable there. I think it had to do with some open-data drop from the government.

And seeing the services grow side by side also kind of gave away what their priorities were. Google: putting the local businesses and services on the map. OSM: document every single cool and convenient foot and bike trail.