Do you and your human family have interest in sharing an exciting IRL experience supporting your [team of choice] with other human fans at The Big Game? In that case, don the chosen color of your [team of choice] and head to the local [iconic stadium]; Ticketmaster has exciting ticket deals, and soon you and your human family can look as happy and excited as these virtual avatars:
Ticketmaster’s personalized AI slop ads are a glimpse at the future of social media advertising, a harbinger of system that Mark Zuckerberg described last week in a Meta earnings call. This future is one where AI is used both for ad targeting and for ad generation; eventually ads are going to be hyperpersonalized to individual users, further siloing the social media experience: "Advertisers are increasingly just going to be able to give us a business objective and give us a credit card or bank account, and have the AI system basically figure out everything else that’s necessary, including generating video or different types of creative that might resonate with different people that are personalized in different ways, finding who the right customers are,” Zuckerberg said.
Ads can work on me but it’s context dependent.
If it’s something I was already aware of and wanting, I have noticed that it can push my mind further in the direction of wanting to get it.
The other context is food. Like, if I’m hungry and I see an ad for food, it always looks like it’d hit the spot even if I know it wouldn’t.
Otherwise it just doesn’t actively do anything. If I need a product and have seen advertisements for a specific one, I still do research before choosing what to go with. And rarely ever is it the one I saw advertised.
The psychology of advertising is very interesting especially when you can actively feel its effects on yourself, and when you can tell it’s doing nothing to you.
The exception for me is pizza. When they show it pulling apart with the cheese being stringy. I fucking hate that. It grosses me out.