Can everyone please stop claiming and speculating that Valve’s new hardware will be loss leaders? If you watch LTT and Gamers Nexus’s first videos on the announcement, they actually spoke with Valve’s engineers. And the Valve representatives already said that the new hardware WILL NOT BE LOSS LEADERS.
There isn’t even evidence that the Steam Deck was a loss leader. All GabeN said was that the lowest cost launch model was priced “painfully”, which doesn’t necessarily mean it was sold at a loss, it could easily have been sold at a very tight margin.
And no, low margins does not meet the definition of a loss leader. A loss leader is a product sold below cost, in that every unit sold actually costs the seller money.
I get the desire to speculate on new hardware. It’s fun and it helps pass the time until we hear more info from Valve. But there’s limits to what is reasonable. Valve has already stated that the new hardware won’t be loss leaders, so hoping and/or claiming they are isn’t reasonable.
Sorry for the rant, but all of the comments that seem to have only skimmed headlines are quickly getting to me
That’s just pointing out upgrades carry a large price, not that the base model is at a loss.
Which is a super common strategy in pre built, especially in systems that can’t in theory take third party upgrades. Commonly a mobile platform will charge a hundred dollar premium for like 20 dollars worth of UFS storage. At least at some points PC vendors have done DIMM SPD lockouts to force customers to first party so they can charge a significant multiple of market rate for their parts.
I doubt anything in Apple’s lineup is sold at a loss. They might tolerate slimmer margins on entry, but I just don’t think they go negative.