

For me it’s the term “that’s what’s wrong with society” and variations of it. There are a LOT of things wrong with society, and different countries, cities and regions have totally different problems. If you boil all these problems down to one thing, it’s probably because you’re obsessed with that one thing, not because it’s actually caused all these other problems.

You might recognise a soyjak if you see one, even if you wouldn’t know the name of them. It was based off another meme (wojaks) and took off alongside the COVID-era conspiracy theories. It’s actually interesting that you can notice how the early ones just had a couple of nerdy traits, like a Nintendo Switch, some glasses, and some facial hair, but as it became less of a meme and more of a propaganda technique, they had to become uglier and uglier to clarify that they represented the “wrong opinion”