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Joined 1 year ago
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Cake day: June 11th, 2023

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  • In the context of ad-supported algorithmic social media, offensive is the wrong question. It’s about brand damage.

    Showing an ad next to something that actually offends people can damage a brand, but even something a little edgy might turn off customers of a brand with a more formal or conservative audience. The algorithm’s ultimate goal is to get people to watch ads, so something a little edgy might reduce the reach of that content. Censoring it prevents the algorithmic downrank.