Last month, November, was a shockingly terrible month for video game sales in the U.S. While we traditionally think of November as a huge sales month what with Black Friday and all, November 2025 was the worst November in video game hardware unit sales, and the worst in physical software dollar sales the U.S. has seen since 1995.
Consoles are normally sold at a loss if I remember correctly. Companies tend to bet on people buying enough games to make up the difference, because generally people do. Most people aren’t sitting on a console with only 3 or 4 games for it.