One that always annoyed me is when it is around the holidays, when stores advertise gifts for men. They always assume a guy is into toilet humor, beer humor, assuming they’re a lumberjack who needs to survive out in the wilderness, are into bbq-ing all of the time so gotta have those available all year around for some reason.
Even when I used to have identified myself as a guy, I never once fit into any of those traits. Just because guys grow beards, doesn’t always mean they’re chopping wood somewhere and always wearing plaid.


It’s not a stereotype if it’s true, though! /s
On a more serious note, coming from an immigrant family, you can see it very clearly in a lot of those old Eurpoean cultures (Portugal, spain, etc…) The men work, the women (seem) subservient, but honestly, without them, their husbands are absolutely useless at bills, banking, groceries, literally anything that isn’t getting up and going to work to make money.
Most men would absolutely fall apart without their wives because while they can dress for themselves, they sure as hell can’t shop for themselves, etc…
I’m not saying that that’st he modern convention. It isn’t at all. It’s changing. But there’s still a tonne of older women who come in and (half-jokingly) have to buy a bunch of premade meals for their husband because she has to go on the road for a few days and he is useless for that sort of stuff on his own.