One that always annoyed me is when it is around the holidays, when stores advertise gifts for men. They always assume a guy is into toilet humor, beer humor, assuming they’re a lumberjack who needs to survive out in the wilderness, are into bbq-ing all of the time so gotta have those available all year around for some reason.
Even when I used to have identified myself as a guy, I never once fit into any of those traits. Just because guys grow beards, doesn’t always mean they’re chopping wood somewhere and always wearing plaid.


Anything machismo. Guys shouldn’t take pride in being big dumb oafs that can swig gasoline if they wanted to.
I even think our current view on machismo is too product-driven, rather than traditional male values.
Don’t learn to build a cabin, because that’s old fashioned. But do DRINK BEER, and drive a big truck, and mock clean energy initiatives because real men love the ROAR of an expensive motor paid for by oil companies!
Old values would’ve been about treating a lady right, or standing up for what you believe in - even if it was as simple as punching someone who mocked your wife.
By all means let’em win Darwin Awards.