One that always annoyed me is when it is around the holidays, when stores advertise gifts for men. They always assume a guy is into toilet humor, beer humor, assuming they’re a lumberjack who needs to survive out in the wilderness, are into bbq-ing all of the time so gotta have those available all year around for some reason.
Even when I used to have identified myself as a guy, I never once fit into any of those traits. Just because guys grow beards, doesn’t always mean they’re chopping wood somewhere and always wearing plaid.


Men just want this simplistic life with no amenities. No bed just a mattress, cheap canned food, cheapest tshirts bought in packs of 50 and so on. I’m sure there are people who genuinely like that, but a lot of the times I find it so sad when men think they can’t treat themselves. And often if they just tried finding out what is a good product for them they’d find that it solves a lot of their problems.
One example: my husband told me when we met that he didn’t like to go to the pool because he was very self-concious about his unclean skin and lots of akne. He was also using any cheap soap he saw at a shop. I did some research for him and we tried some medical shower gels and just a few month later his skin had cleaned up completely. He isn’t even someone who buys into this manliness-stuff, but I think society just never suggested to him that as a man he could care about what soap he buys and put any thought into it. For him it was just a fact of life that he had bad skin and he was sad that it kept him from going to the pool or sauna, but he kind of accepted it as his fate. Because somehow trying to feel good and care for your body is still coded female outside of some fitness/bodybuilder etc bubbles.
He has since also found out that investing some research and money into the right mattress and bed base helps against his back pain that he had before also kind of just accepted.
Man, you’d likely be a boon to marketing companies - help everyone realize what markets they’re underserving by targeting one gender demographic.