There’s a lot of problems with advertising on Google, YouTube, Instagram etc.

And it Incentivises these big tech companies to collect all your data and spy on you etc.

But where should advertisers advertise?

Let’s say everyone switches to Paid for Search, Paid for Email, stops using social media etc.

Where would advertising swith to?

If someone starts a small business from home selling pillows, how do they reach customers?

  • zxqwas@lemmy.world
    13·
    10 hours ago

    If you’re selling me a new brand of cheese give me a discount at the store and I’ll try it.

    If you’re selling me an expensive technical piece of equipment send review stuff to various people and organisations that test them.

    If you’re selling me a car get to the top of reliability rankings.

    Pillows from home: try etsy. If they are not special hand crafted filled with endangered owl feathers or whatever you’ll have a hard time convincing me it’s worth the effort over going to the pillow store or ordering from ikea.

    If you’re selling me fast food have a giant arrow pointing at your building so i can find the way there when I’m out driving.

    If you’re selling me a subscription: good luck.

    If you’re selling me insurance I’ll send you a RFQ every few years so I can compare to my current supplier. (And ask others who have been covered by your insurance if you were good to deal with).