There’s a lot of problems with advertising on Google, YouTube, Instagram etc.
And it Incentivises these big tech companies to collect all your data and spy on you etc.
But where should advertisers advertise?
Let’s say everyone switches to Paid for Search, Paid for Email, stops using social media etc.
Where would advertising swith to?
If someone starts a small business from home selling pillows, how do they reach customers?
Yes. If I need something, I’ll go looking for it. If your product is a decent solution to my problem, I’ll find it and buy it when I need it. If you want visibility and/or publicity, you can advertise on your own platform, or do reviews, beta-testing, or press-releases in relevant channels.
There is literally no reason that you should ever shove your product in my face. The people whose job it is to do the shoving should be fired, and replaced by people that actually contribute to solving real problems. We have more than enough of those.