“Generating” $117m, or allocating ad revenue and watch hours to these videos? Because it sounds like businesses will pay for advertisements to see numbers go up, and if numbers go up then people think ads are working. This whole economy is stupid because unless the money is coming from a consumer then it’s false. If the only thing being consumed is content, the ads are simply a hurdle that people love to keep throwing in the way and propping up this shit content. At some point market economics needs to win and balance things out and advertisers need to check their ROI, but that will never happen because new metrics will be made to justify the marketing teams or 3rd party consultants these companies are paying to put out these ads.
If there was a filter for “unmonetised” this house of cards would fall on its ass. Real people uploading real content to share for real consumers to enjoy and view.
“Generating” $117m, or allocating ad revenue and watch hours to these videos? Because it sounds like businesses will pay for advertisements to see numbers go up, and if numbers go up then people think ads are working. This whole economy is stupid because unless the money is coming from a consumer then it’s false. If the only thing being consumed is content, the ads are simply a hurdle that people love to keep throwing in the way and propping up this shit content. At some point market economics needs to win and balance things out and advertisers need to check their ROI, but that will never happen because new metrics will be made to justify the marketing teams or 3rd party consultants these companies are paying to put out these ads.
If there was a filter for “unmonetised” this house of cards would fall on its ass. Real people uploading real content to share for real consumers to enjoy and view.