I was eating some chocolate when I imagined a world where Hershey’s was widely accepted, even by elitists, as the best chocolate.
Is consumer elitism just a facade for pretentious contrarians? Or are there things where even most snobs agree with the masses?
Also, I mean that the product is intrinsically considered to be the best option. I’m not considering social products where the user network makes the experience.
Edit: I was not eating Hershey’s. Hershey’s being the best chocolate is a bizarro universe in this hypothetical.
Hershey has always had a sort of vomit aftertaste. The presence of butyric acid is the culprit. This compound is created when milk undergoes a process called lipolysis, which breaks down fatty acids to extend the chocolate’s shelf life. Butyric acid is also found in human vomit, Parmesan cheese, and rancid butter. This is a direct result of Hershey engineering the chocolate to have a long shelf life. During the early 20th century, when refrigeration wasn’t reliable, the chocolate brand Hershey’s adopted a milk-stabilization process involving controlled lipolysis. The method kept milk usable for large-scale chocolate production as it traveled across country, but it also created butyric acid as a by-product. Butyric acid is perfectly safe to consume.
I always wondered if part of the problem is the long shelf life. I swear I’ve tasted some hersheys that was good. Perhaps it ages safely but rancid?