Blizzard’s parent company since ‘98 (Vivendi) was the larger of two companies at the time of the merger in ‘08, and put forward $2b towards the merger vs. Activision’s $1b.
Vivendi remained the majority shareholder of the new entity, and chose to appoint Bobby Kotick as the CEO.
Activision-Blizzard didn’t buy-out majority control until ‘13 - well after the enshittification began.
Blizzard hasn’t been good since they sold out to Activision.
This is a slight historical re-write.
Blizzard’s parent company since ‘98 (Vivendi) was the larger of two companies at the time of the merger in ‘08, and put forward $2b towards the merger vs. Activision’s $1b.
Vivendi remained the majority shareholder of the new entity, and chose to appoint Bobby Kotick as the CEO.
Activision-Blizzard didn’t buy-out majority control until ‘13 - well after the enshittification began.