In the weeks leading up to Valentine’s Day, dating apps typically see a spike in new users and activity. More profiles are created, more messages sent, more swipes logged.
Dating platforms market themselves as modern technological solutions to loneliness, right at your fingertips. And yet, for many people, the day meant to celebrate romantic connection feels lonelier than ever.
This, rather than a personal failure or the reality of modern romance, is the outcome of how dating apps are designed and of the economic logic that governs them.
These digital tools aren’t simply interfaces that facilitate connection. The ease and expansiveness of online dating have commodified social bonds, eroded meaningful interactions and created a type of dating throw-away culture, encouraging a sense of disposability and distorting decision-making.
The top of the funnel I could see an argument for not putting a lot of thought in. You’re just trying to get a pool of potential matches. (The apps are cruel for making you pay for this and not just giving you the list up front)
But once you do have a match, you have to put in some effort to stand out. A lot of people get a match and all they write is “hey”, and then they go right into the trash. Why would I engage with someone who just wrote “hey” when I could instead talk to someone who read my profile and said something personalized?
Also swiping yes on everyone might do strange things to their recommendation algorithm. Unfortunately that’s a black box, but I wouldn’t be surprised if that puts you in some sort of chum bucket shadow ban situation.
And also, yeah, making you pay for basic filters is a trashy design. Match group should be broken up.
Maybe, but it did happen earlier on before I’d started, so I think the filters are just kinda not great to start