Tao said the company plans to “minimize the impact” of rising memory costs by focusing on “monetizing the installed base” and growing software and network services revenue.
Maybe something lost in translation but that sure sounds like gouging existing customers to me.
The thing is that a lot of companies are pursuing this model, rent everything and people own nothing. All TV, movie, and music streaming is a replacement for physical media, gaming services have been headed this way for years, even cars are headed down this path. All big companies have their hands in consumers pockets and are competing for those subscription $$$.