Users of social media - where the marketing campaign has been launched - say it is out of keeping with Gucci’s reputation for luxury.
Users of social media - where the marketing campaign has been launched - say it is out of keeping with Gucci’s reputation for luxury.
Fair enough, but I think when the average person says “luxury apparel” they specificity mean Veblen goods distributed by companies that intentionally hamstring their own logistics in order to manipulate the price point regardless of quality. At that point you’re just selling deliberately manufactured exclusion as a commodity. The one-off artisan bootmaker is to luxury goods what the single family farm that hugs their cow every morning is to industrial agriculture.
Possibly, but the average person is wrong about a lot of things, especially those they aren’t familiar with. The average person is no more an authority on luxury than they are on, to reuse your example, the logistics of running a farm. It’s probably also important to draw a distinction between parvenu countries like the USA and China, where “pop luxury” item are considered luxury, and old money countries like France or Switzerland where that’s much less the case.