The company compiled information from franchisees and guests on how to measure friendliness, resulting in the fast food chain training its AI system to recognize certain words and phrases, such as “welcome to Burger King,” “please,” and “thank you.” Managers can then ask the AI assistant how their location is performing on friendliness.
It’s the C-suite. They’re so corporatized they can’t differentiate between an over-the-top professional smile and somebody being genuinely helpful.