Official statement from Valve.
We shared with the NYAG that these types of boxes in our games are widely used, not just in video games but in the tangible world as well, where generations have grown up opening baseball card packs and blind boxes and bags, and then trading and selling the items they receive.
You’re right! We should stop that too!



Make it so that gambling leads to a higher age rating for the game, and then let parents manage that the same way they would violence or language in a game. I think (hope) this would lead to a huge drop in lootboxes, rather than changes to ratings, but either way works for me.
We need punishments for parents neglecting their kids like this, letting them gamble and play things rated above their age rating is not good parenting.
“Gambling” is one of the tags the ESRB labels games with already. A higher letter rating won’t really help when parents aren’t parenting and don’t pay any attention to what their kids are doing. Hella little kids are already in most M rated games, squeaking out racial slurs over the mic.
The entire rating system is to assist parents and it basically does nothing.
I guess what I meant, but didn’t go as far as saying, is that lootboxes should be categorised as gambling, as they currently show up in games like Fifa, rated for children, which parents likely wouldn’t think twice about until they see their next credit card statement.
Ultimately parents need to do more to safeguard their kids, but the sneaky and insidious way lootboxes are used makes it significantly harder, and I would argue goes beyond what the average parent would reasonably be able to look out for.
I mean, currently Counter Strike already has (had?) an ESRB M rating, as did TF2. Dota isn’t rated, but would clearly also be M, given abilites like Rupture. Do you think we just need to reduce the normalization of it?
But how many children are playing those games and buying lootboxes without their parents’ knowledge?
I am absolutely in favour of less lootboxes in games though. They are an unfortunate natural progression of microtransactions, and the fact that they make so much money means they’re unlikely to go anywhere without any systemic measures being put in place.