If you’re referring to Lemmy/PieFed, Mastodon, and the like, well, people know about those because there was a huge amount of publicity about those services within the tech community that explained exactly what they were, and the benefits, especially in places like Reddit and twitter.
It was more like convincing people who drove cars and rode motorcycles to go electric.
And Fediverse instances are similar. But that only works when you know what a car actually is.
If you’re referring to Lemmy/PieFed, Mastodon, and the like, well, people know about those because there was a huge amount of publicity about those services within the tech community that explained exactly what they were, and the benefits, especially in places like Reddit and twitter.
It was more like convincing people who drove cars and rode motorcycles to go electric.