Also, it’s a low sample size so the variability will be massive.
A 50% increase sounds like a lot but, like you said, it could also just be one or two more than the previous year.
Given that they’re considering Flock, I’d guess that Flock is feeding them fear-porn statistics like this. It’s misleading but most people don’t understand statistics enough to know that they’re being misled.
Also, it’s a low sample size so the variability will be massive.
A 50% increase sounds like a lot but, like you said, it could also just be one or two more than the previous year.
Given that they’re considering Flock, I’d guess that Flock is feeding them fear-porn statistics like this. It’s misleading but most people don’t understand statistics enough to know that they’re being misled.