They could do it with significantly fewer people, for themselves and even for GOG, Itch and potentially others. Their use-case is digital payments for games, which is limited in scope and risk. PCI and compliance is a PITA, but manageable.
The hard part isn’t processing payment… They already basically do that for themselves with the steam wallet.
The problem is getting the ability to withdraw funds from your customers’ bank accounts. That requires a commercial relationship with your customer’s bank and going through an insane amount of red tape. And there is no standard worldwide protocol for this, you’ll be starting from zero in every market by cold-calling major banks.
The only viable approach is to have an army of salespeople, accountants, and project managers to do all those individual negotiations.
The EU has been trying for years to have an indigenous continent-wide payment processor. The first attempt failed, now Wero is poised to succeed in the next few years but that’s building off negotiations that started a few years ago with pressure from the EU and buy-in from the financial sector, and still only a handful of European markets have been integrated at this point.
Now imagine all this difficulty but you have to also get active buy-in from every market worldwide. There’s a reason Visa/MC have a near monopoly on international payments in the western world, and it’s not that no-one else thought to get a piece of that very juicy pie that’s making them literally billions in profit every year.
Hmm. You are right, but they might not need it for every region. Steam is probably big enough that existing regional companies would come to it and be eager to form partnerships. They could become more of a payment processor aggregator, focused on a low risk market segment. And of course they can do CCs directly too - that’s the easy part.
The challenge will be to get consumers on board. I know that I groan every time I need to enter my CC details online these days.
They would face anti-competitive behaviour from Peepal though. So it’s a risk.
Internally, they are probably already working on ways to appropriately segment their catalog based on payment provider. “Sorry User, you cannot purchase title X using Paypal. We recommend $Competitor instead.”
It sounds like some payment processors are treating mastercard’s contractual requirements as a hard risk in this case - maybe it’s justified, maybe not. Try getting corporate lawyers to be risk averse in the finance world. Mastercard doesn’t seem to want to soften their wording but talks platitudes in public statements. Shrug.
They could do it with significantly fewer people, for themselves and even for GOG, Itch and potentially others. Their use-case is digital payments for games, which is limited in scope and risk. PCI and compliance is a PITA, but manageable.
The hard part isn’t processing payment… They already basically do that for themselves with the steam wallet.
The problem is getting the ability to withdraw funds from your customers’ bank accounts. That requires a commercial relationship with your customer’s bank and going through an insane amount of red tape. And there is no standard worldwide protocol for this, you’ll be starting from zero in every market by cold-calling major banks.
The only viable approach is to have an army of salespeople, accountants, and project managers to do all those individual negotiations.
The EU has been trying for years to have an indigenous continent-wide payment processor. The first attempt failed, now Wero is poised to succeed in the next few years but that’s building off negotiations that started a few years ago with pressure from the EU and buy-in from the financial sector, and still only a handful of European markets have been integrated at this point.
Now imagine all this difficulty but you have to also get active buy-in from every market worldwide. There’s a reason Visa/MC have a near monopoly on international payments in the western world, and it’s not that no-one else thought to get a piece of that very juicy pie that’s making them literally billions in profit every year.
Hmm. You are right, but they might not need it for every region. Steam is probably big enough that existing regional companies would come to it and be eager to form partnerships. They could become more of a payment processor aggregator, focused on a low risk market segment. And of course they can do CCs directly too - that’s the easy part.
The challenge will be to get consumers on board. I know that I groan every time I need to enter my CC details online these days.
They would face anti-competitive behaviour from Peepal though. So it’s a risk.
Internally, they are probably already working on ways to appropriately segment their catalog based on payment provider. “Sorry User, you cannot purchase title X using Paypal. We recommend $Competitor instead.”
Is it a payment processor problem, or a card issuer problem though?
It sounds like some payment processors are treating mastercard’s contractual requirements as a hard risk in this case - maybe it’s justified, maybe not. Try getting corporate lawyers to be risk averse in the finance world. Mastercard doesn’t seem to want to soften their wording but talks platitudes in public statements. Shrug.