I’ve wanted to make something like this for a while, so I’m glad it’s on the market. However, you’re limited to just 5 tools plus a bit driver. Lots of interesting tools to choose from though. If the tool count rivaled a medium sized Victorinox with the same form factor, I’d consider it.
Victorinox could really just kill all the competition for everyone, if they just replaced the rivets under their scales with screws.