The software is labelled Beta, but is being pushed out to existing PCs anyway because… well… why not beta something in prod, it’s 2025 after all.
It appears in Game Bar, which is accessible from Windows Key + G. You may not have it yet as they are staging deployment. I’m not in Windows Insiders, but I have it installed — so it looks like the roll out is becoming wide. Note that I had uninstalled Copilot from my PC… but Gaming Copilot silently installed anyway.
It is similar to Recall, except not all the processing is done locally — it relies on the cloud. It screenshots gameplay, and then extracts elements of the screen (such as symbols and text) to work out what the player is doing. The idea is it can help you game, e.g. you can ask questions about what you’re doing in the game at a given moment.
It’s not just a tech company thing. Companies are utterly divorced from what customers want now. The only thing that matters is shareholders, and shareholders run on vibes and delusion. From chip makers to coffee makers, if actively pissing off the customers made the stocks go up, they’d do it.