Stores treat rotisserie chickens as a loss leader to get you into the store. Once you select the chicken, you’ll probably buy side dishes, dessert, and beverages, and pick up whatever else you need.
Costco/ Sam’s/ BJs, keep them in the back of the store, just to make you walk through the entire store to pick it up. They dare you not to buy something else.
My local grocery store recently renovated and reorganized the whole store. They placed the rotisserie chickens right by the checkout, next to the impulse purchases rack.
Yeah, Publix has them fairly close to the front, too. It’s the Big Box stores that do the back of the store thing. It isn’t speculation, the companies have talked about it.
Stores treat rotisserie chickens as a loss leader to get you into the store. Once you select the chicken, you’ll probably buy side dishes, dessert, and beverages, and pick up whatever else you need.
Costco/ Sam’s/ BJs, keep them in the back of the store, just to make you walk through the entire store to pick it up. They dare you not to buy something else.
I have bought just a chicken at Costco.
Twice!
My local grocery store recently renovated and reorganized the whole store. They placed the rotisserie chickens right by the checkout, next to the impulse purchases rack.
Yeah, Publix has them fairly close to the front, too. It’s the Big Box stores that do the back of the store thing. It isn’t speculation, the companies have talked about it.
That’s why I always buy a few rotisserie chicken while I am there.