People will rip off the headsets if the ads are too intrusive and annoying. Which is why they’ll either be dead subtle, or they’ll offer you paid ways to avoid them.

I don’t think there’ll be mass adoption of this either way, mainly because it’s an expensive gadget coming at a time when folks on median incomes are feeling the pinch.

That crab mentality (crabs in a bucket) can be hard to shake but it’s got to go. The Boondocks explained it nicely (short SFW extract from an otherwise NSFW TV programme here - https://www.youtube.com/watch?v=ipg4EL_JUyE)