

Just my own opinion, developed through my own lived experiences. I, consciously, chose to not specialize too deep into one field and instead developed a more broad set of skills. The recent research is starting to validate my decisions back then. As it turns out, college grads with multiple minors, rather than graduates with a traditional major trajectory, tend to be better suited to the work environments.
Where knowledge of a range of disciplines helps inform a more holistic approach to creative problem solving. “Wicked problems” are often tackled and solved by systems thinking generalists because they draw on a wide range of experiences across multiple disciplines, departments, and sets of knowledge.
Dive into T-Shaped Skill Sets
The Fediverse demographic skews very heavily away from anything that smells even remotely like promotion or sales (and especially AI).
Your best bet, and possibly the only meaningful way, to leverage the Fediverse as a business is to use it for thought leadership. Write, post, comment about specific meaningful things your business is centered around. Do not promote, do not use contextual links, do not direct people to your website for more info.
This isn’t a place for direct lead gen at scale. It’s a place to accumulate like minded people, and work towards those people talking about you inside their own networks.
It’s the long game, recognition and association; not engagement and monetization.