There are lots of cultural opposition movements online, like against work exploitation, consummerism, car culture, surveillance, intellectual property, etc. I can find communities on lemmy for all those topics. But regarding a more general opposition to advertisements and marketing, other than the occasional person telling others to use adblockers online (what about ads in every day life?), I fail to see organized attempts to challenge advertisements. There is a lot that can be scrutinized. Ethical concerns such as manipulation, lack of consent and just the simple fact your attention is for sale. The effects range from damage to environment, to our mental health, to harming industries themselves, lowering product quality and maintaining monopolies.
Depends. Fediverse challenges advertisement. Adblockers challenge advertisement. People switching to piracy after amazon and netflix pushing for more adds challenges advertisements.
Is there a united movement? No. But that’s partly because those that do care have an adblocker and rarely see ads.
I remember a time when webpages had banner ads that didn’t flicker and make it impossible to read the page, and that also weren’t based on corporations spying on you. If it had stopped there, we probably wouldn’t be having this conversation right now. Even a few second pre-roll ad before a video starts based on the video content and not the user’s history would be annoying, but something a lot of people would tolerate. But no, number must go up!
I dont think the main stream will ever meaningfully turn against advertising. We’ve collectively demonstrated that we’re willing to accept advertising and trade our privacy in exchange for free content and services.
That said, the worse the main stream web gets the better the “side web” gets. The good parts of the web will always exist, even if they’re not as popular as they once were.
Do you have any recommendations of cool ‘side web’ sites that are worth visiting?
Not really, although you might try the 512kb club.
Im talking more about technologies and platforms. IRC, XMPP, RSS…
No it will not. In order for an anti-advertising movement to grow it will need to advertise…
not until poverty ends
I’d join. Ads do nothing but damage to society. How much? Well they manipulate people to make suboptimal choices and waste at least as much as the advertisers budget (on average), or they would stop doing it. So it’s at least 775 billion dollars per year. Rising annually. Enough to end world hunger and homelessness.
My eyes opened when a videogame in a company I worked for (I worked on another title) was made under hard conditions, polished, pushed under almost burnout conditions to be finished “in time”, and the budget for commercials was 4x the dev budget…
Im here to remind you that someone is wasting untold millions marketing GTA6.
Rockstar could literally say nothing, preview nothing, zero demos, zero screenshots and drop GTA6 randomly one weekend and make a billion dollars.
Yet the money is wasted.
I think the abundance of tools available to block ads online hints at a movement in itself. We don’t need a leader or a central committee.
The wrinkle I see here is that a generalized ‘everybody’ hates ads but ‘everybody’ is also aware of the fact that they finance a large swath of stuff that we would have to pay for otherwise.
Honestly, advertising is very dystopian. Online tracking being the obvious first example.
But that’s not all. How should I block physical ads in the city? Not only does it ruin the view, but roadside billboards surely caused at least one death by distracting a driver, and ads can get quite distasteful.
Also, it’s not just roadside - they’re plastered everywhere! Buildings, bus stops, right in the middle of the sidewalk. Some are classic paper, some are of the TV screen type. Some are quite small and inconspicuous, but a lot are huge enough to be seen from at least half a mile away.
Physical ads don’t finance anything. They’re just obnoxious. I don’t know how succeptible to ads other people are, but for me it takes an actually good offer to entice me - and usually that’s heard on radio or seen on TV (as far as ads go).
Chose your own dystopia. Where no ads exist and everything is pay per view/read/report/etc. Or the one we’re in.
The bigger problem with traffic deaths is that we developed a system of transportation that relies heavily on cars that are mostly driven by humans. Removing billboards is not going to improve on that that much. But underwear model billboard pileups are a thing. But so are those caused by drivers on their phones and my guess there are way more of those.
Tracking and selling of information has gotten out of hand, no doubt. It is political decisions or a lack thereof that got us here.
Btw everybody thinks they’re immune to advertising. And we’re not.
The unofficial wisdom of marketing is that half of any advertising budget is wasted. They just don’t know which half. So they continue. This whole thing boils down to the fiduciary responsibilities to provide as much value to shareholders again, the bane of capitalism. They cannot afford to check which half is wasted.
And just for some context here: personally I don’t mind billboard ads to be honest.
Chose your own dystopia. Where no ads exist and everything is pay per view/read/report/etc. Or the one we’re in.
Ads being a replacement for paying applies to internet services (social media, news sites, etc. that you can use for free). When you have billboards on the side of the road, you still have to pay the road toll. When you see ads in public transport, you still have to pay the ticket. When ads are shown on a TV channel, you still have to pay the subscription.
Online ads, as insufferable as they are, are still more clearly justifiable from the end user’s point of view than traditional ones.
I think “most people” would tolerate advertising if it wasn’t so predatory and invasive (especially for apps/sites that a person values). So the solution to the “wrinkle” has been hiding in plain sight for years.
Unfortunately people are too addicted to stuff and tolerant of the rich and greedy to push back. Ads are accepted, along with the many other ills of consumerism and overreach.
There is relatively big ones including political organization who cover ads, or sue all ads not matching environmental laws, and a whole ad-free social media trend like for example Lemmy
I have met several people who told me they don’t mind advertising. Unfortunately, I don’t think you’re gonna convince enough of the normies to get rid of advertising wholesale
On the other hand, I think pretty much everyone can agree that the current amount of advertising is excessive, especially when consuming media. A movement against excessive advertising would be a lot more successful imo
I did bump into this page, but it seems what they do is they buy air time intended for ads and place a kind of subverted piece in what is apparently called “culture jamming”. I was hoping more for an organic kind of movement on social media that gets people to talk about the issues more clearly and rethink what is acceptable.
I fail to see organized attempts to challenge advertisements.
I think lot of that is embedded in the privacy communities/movement, so it gets easily overlooked as a separate part, even though most of the time it actually is the cause of the disease. Many times it’s just easier to treat the symptoms (“just install adblocker, bro”) because the real cure is to topple the entire system and challenge our late stage capitalism. That tends to be a bit too much for a “normie” who doesn’t necessarily even see the constant flow of ads as a problem and even if they do, installing a browser plugin tends to be “lol, too much work”
You’d have to advertise an anti-advertisement campaign. 🥲
But seriously, I think most of this concern would fall under a subsection of a comprehensive Privacy Act.
I had to scroll way too far down the pageto find this (i trynot to duplicateanother’s comments). At the core of some of thescummy advertisements is profiling, enhanced by privacy violations. Remove the abikity to track you around the internet and IRL and advertisements become less obtrusive.
The other side of the coin is that it costs so little to add adverts to a web page, so why not collect a little cash to help offset your hosting costs? Remove the profiling and Google & friends don’t have a leg to stand on, so then when you visit a cooking blog you see ads for kitchen utensils. No biggie. Looking for auto repair articles? Check out this awesome wrench! At least you now don’t go to show your mom some wedding venue you’re thinking about renting alongside an ad for ED meds from the dark market.
So now we’d have
ANTI
ADVERTISEMENT
ADVERTISEMENT
CAMPAIGN
I’d wear that t-shirt
Dude same
You are right there isn’t much Kelly community on that. But there is some materialized movement. You should have a look at https://subvertisers-international.net/zap-games/ (I don’t know subvertisers-international, but I participate multiple time to the ZAP games)
No, that’s not how it works. It’s systemic.
You’d have to change the organism, not the means of adverapetising.
