This month Coca-Cola debuted its holiday ad and reportedly used 70,000 AI prompts to bring it to life. That number is technically true, but deeply misleading. It wasn’t 70,000 prompts; it was 70,000 AI clips stitched together, generated through what was likely hundreds of thousands of prompts, refinements, reruns, and scene rebuilds.

The end result probably could have powered a small country for a year.