There’s a lot of problems with advertising on Google, YouTube, Instagram etc.

And it Incentivises these big tech companies to collect all your data and spy on you etc.

But where should advertisers advertise?

Let’s say everyone switches to Paid for Search, Paid for Email, stops using social media etc.

Where would advertising swith to?

If someone starts a small business from home selling pillows, how do they reach customers?

  • Elextra@literature.cafe
    4·
    7 hours ago

    I’m going to get down votes but small businesses should advertise everywhere to get as much traction as they can for their business.

    What people are saying in comments are good in theory with word of mouth, good product etc but making a good product doesnt guarantee that your product gets known. Additionally, while I’m similar to other Lemmings as I don’t use any other social media and hate advertising, I know advertising works and I hate it. Its bad but I know a lot of people that purchase things because they saw it on IG or whatever (ad vs influencer). And many companies that have a larger advertising budget will smother out smaller mom and pop businesses for more money too. Unfortunate truths. Emerging small businesses cannot do without social media. Restaurants, pillows, etc. I also dont think most people do a lot of research into what they buy. Anecdotally too many people I know have crappy pillows. They dont think and grab a pillow from Costco or target.

    To your point, an ad would at least get people to think about other brands. They see an ad for a pillow, think they need a new one, may buy the one they see, test it out, and be done with… I think everyone needs a nice pillow but too many people I know have like 10 feathered pillows. Its a shame.

    Related:

    I listened to this podcast about mattresses and it also has a lot to do with advertising, direct to home mattresses, affiliate links, how powerful mattress companies are, etc. . It was really good but also shows how massive and difficult it is to break into markets.

    I take sleep hygiene pretty seriously

    Anyways, there’s a reason why there’s so much $$$ in advertising. I don’t think anyone can deny that. I personally don’t like invasive personalized ads and would actively not buy when I run into them but know I’m the minority.