• brbposting@sh.itjust.works
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    2 months ago

    And they’re a BIG DEAL. e.g. this tech journalist who left a big publication and hung out her shingle. No sponsorships? No Becca.

    Hand-drawn chart titled "income sources" showing a list of revenue streams and a corresponding color-coded pie chart. The listed amounts are: Brand Deals (blue) $113,483.55; YouTube (red) $15,513.84; Patreon (green) $10,275.27; and Misc (purple) $12,297.81. The pie chart shows the blue Brand Deals section as the dominant source of income.

    Sponsorblock means the big (75%) blue section goes away. Becca’s vid

    Let’s be real, we want them to eat? To entertain us? At some point not enough normies are left to subsidize if sponsorblocking becomes too popular.

    • JcbAzPx@lemmy.world
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      2 months ago

      Counterpoint, there was just new information put out on one of the most prolific content sponsors (honey) and the literal fraud they’ve been perpetrating over the years. With more to come.

      In general, the higher the payout the scummier the sponsor.

      • brbposting@sh.itjust.works
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        2 months ago

        Man that Honey fraud was so dirty—glad they were exposed so virally. Now is that a baby/bathwater situation?

        Fraud bad, Becca-like people good

        • athatet@lemmy.zip
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          2 months ago

          There were more scams than just honey. That was just the latest one.

          When YouTube sponsorships continue to be scams over and over it makes it very difficult to trust ANY YouTube sponsorship.

          Also fuck ads. I wouldn’t wanna see them even if they weren’t a scam.

    • Furbag@lemmy.world
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      2 months ago

      I don’t give a fuck. I won’t watch your ads. I would sooner donate directly to content creators that I like (and I have!). I would rather see them beg their audience for money than take a corporate handout.

      • brbposting@sh.itjust.works
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        2 months ago

        Begging is also acceptable!

        I’m OK to donate my time though I will 2x speed through :)

        The best sponsor thing I’ve seen was probably the Pyro guy on YouTube who got a hooligan-resistant standing desk: I think he covered it in alcohol and lit it on fire. pretty sure that is the desk he’s using now. If you make a really good standing desk I think it’s fine to try to promote it via a really good science YouTuber and I really love that that YouTuber is not tracking me and is just assuming I care because I’m watching a science channel. It’s the same ad whether I use YTDLP or login to my spyware account and watch. That’s how ads should be even though it means some small folks won’t have budget to adequately advertise & survive.