I came to the realization that I couldn’t think of an example of when vertical integration isn’t just an older name for enshittification. Apple owning an app store, Amazon being a marketplace and seller, etc. What examples of vertical integration aren’t bad? Are there any?
Their horizontal integration is made more seamless by the vertical integration.
On an Apple laptop, they’re the OEM of the hardware product itself, while also being the manufacturer of the CPU and GPU and the operating system. For most other laptops that’s 3 or 4 distinct companies.