My son’s science fair project was to measure how much water got used by taking showers vs baths, low-flow vs regular toilets, hand-washing vs dishwashers, etc. We had a pretty nasty drought in our state that year. He had plotted charts, calculated cost savings, learned how to use graphic software and printed color banners. Did it all himself.
The next aisle over, a couple of kids had counted the number of colors in a bag of jellybeans. They had hand-drawn a bar chart on a board with a sharpie. However, they also had a bowl full of jellybeans and you could take a handful if you stopped by. They made sure the bowl was kept full. There was a line out the door.
An important science lesson was learned that year.
Its a trade show classic. Have a nice looking bowl full of candy to draw people in. More thought needs to be placed into the contents of the candy bowl than the layout of the booth.
What’s in that bowl determines the amount of traffic that stops. Matching the candy to the demographic of the audience is a critical research before the trade show.
In my industry the candy bowl is usually attractive women in very short shorts (unimaginative, but it works). Although to be honest, free candy may work just as well, and it’s probably cheaper.
My son’s science fair project was to measure how much water got used by taking showers vs baths, low-flow vs regular toilets, hand-washing vs dishwashers, etc. We had a pretty nasty drought in our state that year. He had plotted charts, calculated cost savings, learned how to use graphic software and printed color banners. Did it all himself.
The next aisle over, a couple of kids had counted the number of colors in a bag of jellybeans. They had hand-drawn a bar chart on a board with a sharpie. However, they also had a bowl full of jellybeans and you could take a handful if you stopped by. They made sure the bowl was kept full. There was a line out the door.
An important science lesson was learned that year.
This is how grants work isn’t it
Its a trade show classic. Have a nice looking bowl full of candy to draw people in. More thought needs to be placed into the contents of the candy bowl than the layout of the booth.
What’s in that bowl determines the amount of traffic that stops. Matching the candy to the demographic of the audience is a critical research before the trade show.
In my industry the candy bowl is usually attractive women in very short shorts (unimaginative, but it works). Although to be honest, free candy may work just as well, and it’s probably cheaper.
What is your industry 🤔🧐😅
the description fits my uneducated stereotype of the automotive industry.
Fair enough
I am so sad and angry on your son’s behalf. Kudos to him for all his hard work!
Ah, Marketing