We have a lot of options for all social media and other apps, but it is hard to catch people’s attention. How can we make more people use these platforms rather than a platform that p.dophiles run
We have a lot of options for all social media and other apps, but it is hard to catch people’s attention. How can we make more people use these platforms rather than a platform that p.dophiles run
(1) Network effects. People want to use social media that everyone else is using. Once a site achieves a critical mass of users it becomes the obvious choice to join. It also becomes difficult to leave because if you have built up a personal network on most sites, you can’t take it with you.
(2) Convenience. Most sites don’t require a lot of effort to use. In the past few years this one has surprised me a bit. The level of effort most people are willing to put in to trying a new site is basically 0. Using something like lemmy requires you to read a few paragraphs and make a decision about a home instance. That is too much effort for a lot of people.
Hell, it isn’t even a major decision since moving instances is so easy now. Yes, it impacts the initial experience, but every social media app starts with a default experience and usage refines it from there.