You might recognise a soyjak if you see one, even if you wouldn’t know the name of them. It was based off another meme (wojaks) and took off alongside the COVID-era conspiracy theories. It’s actually interesting that you can notice how the early ones just had a couple of nerdy traits, like a Nintendo Switch, some glasses, and some facial hair, but as it became less of a meme and more of a propaganda technique, they had to become uglier and uglier to clarify that they represented the “wrong opinion”