Kit (he/she/they/them/it) is the user’s constant companion. Wherever they choose to roam, Kit will accompany and guide them with clever, playful encouragement and support — giving the user the confidence to run free.
That’s the one and only place that even remotely mentions it as far as I can tell. And it’s not even a statement that it’s NB or they/them… More like it’s a fictional mascot call it what you want.
Mozilla uses “they’re” to refer to Kit, but other than that there’s no explicit statement at all.
Kit is a companion, not a commentator. They’re not here to deliver punchlines. Kit shows up as a small signal that Firefox is working for you, then steps back so you can keep moving.
Well, if I was creating a mascot, and I didn’t want to think about their gender orientation… they/them pronouns are what I would use. Mozilla actually didn’t announce the mascot’s gender. People just saw they/them pronouns and made the inference from there.
Exactly this. It feels like some kind of nonsense spam or troll.
If I was to take the bait, I might say it was to cover for their CEO making some anti gay marriage political contribution. But that was like 15 years ago, I don’t even know if he’s still CEO or if anyone even remembers.
To me, this feels more like a PR move than an awareness move. Kind of like: “We don’t wanna do anything substantial so uuuuh let’s just make our logo non-binary”.
It’s a terrible PR move if you don’t say anything about it. They didn’t say “Hey, look! Our mascot is non-binary!” All they did was use they/them pronouns.
Most people default to “this entity is male” without more context. I do it too, it’s a bit of an issue I try to be aware of but regularly fail. Male is default, female is marked; that’s why the stereotypical “girl” character in video games is just the “boy” character but with eye lashes and lips and maybe high heels. (And non-binary doesn’t exist, obv /s)
So I can see this as making the non-genderedness explicit.
Edit: I don’t have the spoons to elaborate on “male is default”. Can someone else maybe jump in? Thx.
Most people default to “this entity is male” without more context.
I have a hard time wrapping my head about this sentence. I don’t think about the gender of any entity without more context because it’s usually completely irrelevant.
Male is default, female is marked
So, I didn’t grow up in an english speaking country, but if I hear “the baker” I don’t automatically assume it’s a man. I think it’s a person that bakes bread and pastry. The same with “the mechanic”, “the engineer”, etc. It’s all - by default - a person.
Now, if we were to talk german, there is actually a difference. As “the baker”, for example, we have “Bäcker” as Male and “Bäckerin” as female. The reason why male is “the default” in german is because it’s shorter. That’s it. If you say “Der Bäcker”, it’s as you’d say “the baker” in english, you don’t automatically make an assumption about the gender. If you say “Die Bäckerin”, you are referring to a female baker specifically.
So I can see this as making the non-genderedness explicit.
Honestly this feels more like a mockery of people that identify as non-binary than raising any kind of awareness. Kinda has some “apache combat helicopter” vibes.
They’re not talking about language with the male-as-default, but rather for example this:
The depiction with less discerning features is what we assume to be male. If you want to express female, you have to add a dress or long hair or curves etc…
There’s actual scientific research on this bias existing, although I don’t know in what way this extends to animal depictions.
Its a fucking cartoon logo, I’ve never once thought about its gender identity or called it any gender for that matter. I click on it, and that’s the extent of my interaction or consideration.
to be honest, 99% of people don’t even think about gender at all without being prompted to. especially when it comes to mascots like the firefox logo. its a browser.
this seems like a PR move by mozilla and nothing more.
Example in Czech:
Generic Fox (Liška) is a girl
Generic Wolf (Vlk) is a boy
Because our words themself have genders.
Fox: Liška (girl) Lišák (boy) but default if you don’t knoe the sex of the animal is in this case the girl version.
This differs per language. And in german (if I’m not mistaken) fox is Der Fuchs, so boy.
I’m using boy/girl instead of male/female, because … I don’t know, that is how I think about it.
The gender orientation of the firefox logo is something I haven’t thought about ever.
What’s the point of this?
The point is that you’ve fallen for some idiots on X making up culture war bullshit.
Kit’s supposed pronouns aren’t mentioned by Mozilla anywhere in any Mozilla announcements.
One news site attributes this quote to Mozilla
That’s the one and only place that even remotely mentions it as far as I can tell. And it’s not even a statement that it’s NB or they/them… More like it’s a fictional mascot call it what you want.
Mozilla uses “they’re” to refer to Kit, but other than that there’s no explicit statement at all.
It’s a distraction from the real important issue, which is…
…what does the fox say? /j
Wha-pa-pa-pa-pa-pa-pow?!
Ring-di-ding-di-ding-di-ding?
Well, if I was creating a mascot, and I didn’t want to think about their gender orientation… they/them pronouns are what I would use. Mozilla actually didn’t announce the mascot’s gender. People just saw they/them pronouns and made the inference from there.
True, it was just “a fox” for me so far. I didn’t really care about the gender of a drawing. I guess it is a good awareness move though
Feels like a publicity stunt more than a genuine attempt to include non-binary people.
Exactly this. It feels like some kind of nonsense spam or troll.
If I was to take the bait, I might say it was to cover for their CEO making some anti gay marriage political contribution. But that was like 15 years ago, I don’t even know if he’s still CEO or if anyone even remembers.
It isn’t, though. They never said that the mascot was non-binary.
Awww bummer. I was excited for the NB fox.
To me, this feels more like a PR move than an awareness move. Kind of like: “We don’t wanna do anything substantial so uuuuh let’s just make our logo non-binary”.
It’s a terrible PR move if you don’t say anything about it. They didn’t say “Hey, look! Our mascot is non-binary!” All they did was use they/them pronouns.
What’s more is the non binary fox somehow seems more binary.
Somebody at the Mozilla foundation justifying their pointless job.
Most people default to “this entity is male” without more context. I do it too, it’s a bit of an issue I try to be aware of but regularly fail. Male is default, female is marked; that’s why the stereotypical “girl” character in video games is just the “boy” character but with eye lashes and lips and maybe high heels. (And non-binary doesn’t exist, obv /s)
So I can see this as making the non-genderedness explicit.
Edit: I don’t have the spoons to elaborate on “male is default”. Can someone else maybe jump in? Thx.
I have a hard time wrapping my head about this sentence. I don’t think about the gender of any entity without more context because it’s usually completely irrelevant.
So, I didn’t grow up in an english speaking country, but if I hear “the baker” I don’t automatically assume it’s a man. I think it’s a person that bakes bread and pastry. The same with “the mechanic”, “the engineer”, etc. It’s all - by default - a person.
Now, if we were to talk german, there is actually a difference. As “the baker”, for example, we have “Bäcker” as Male and “Bäckerin” as female. The reason why male is “the default” in german is because it’s shorter. That’s it. If you say “Der Bäcker”, it’s as you’d say “the baker” in english, you don’t automatically make an assumption about the gender. If you say “Die Bäckerin”, you are referring to a female baker specifically.
Honestly this feels more like a mockery of people that identify as non-binary than raising any kind of awareness. Kinda has some “apache combat helicopter” vibes.
They’re not talking about language with the male-as-default, but rather for example this:
The depiction with less discerning features is what we assume to be male. If you want to express female, you have to add a dress or long hair or curves etc…
There’s actual scientific research on this bias existing, although I don’t know in what way this extends to animal depictions.
Its a fucking cartoon logo, I’ve never once thought about its gender identity or called it any gender for that matter. I click on it, and that’s the extent of my interaction or consideration.
Yes, cool. It’s awareness.
If not binary then how made of 1s and 0s?
Have you ever seen 1s and 0s out in the real world, outside your smarty-pants books? Thought so. Maths don’t real, checkmate atheist.
to be honest, 99% of people don’t even think about gender at all without being prompted to. especially when it comes to mascots like the firefox logo. its a browser.
this seems like a PR move by mozilla and nothing more.
That highly depends on the language.
Example in Czech: Generic Fox (Liška) is a girl Generic Wolf (Vlk) is a boy
Because our words themself have genders. Fox: Liška (girl) Lišák (boy) but default if you don’t knoe the sex of the animal is in this case the girl version.
This differs per language. And in german (if I’m not mistaken) fox is Der Fuchs, so boy.
I’m using boy/girl instead of male/female, because … I don’t know, that is how I think about it.