There’s not really a better way when you’re a monopoly. That’s the problem.
With QUIC and with webp, there was no period of time where the new protocol/format had to compete against other experimental options to see which would win out.
Because Google put it out, and they control an overwhelming share of clients and servers, they were both a foregone conclusion. Google released it, so now it’s a standard. Other companies can either adopt it or fall behind.
This allows them to stack the deck in favor of their portfolio, even if other options were technically superior.
There’s not really a better way when you’re a monopoly. That’s the problem.
With QUIC and with webp, there was no period of time where the new protocol/format had to compete against other experimental options to see which would win out.
Because Google put it out, and they control an overwhelming share of clients and servers, they were both a foregone conclusion. Google released it, so now it’s a standard. Other companies can either adopt it or fall behind.
This allows them to stack the deck in favor of their portfolio, even if other options were technically superior.