So people don’t realize that not only are the chickens, milk and other things loss leaders. But also they don’t always earn direct profit from things like chips and soda, those are also ways to drive people in the door and the companies realized they could make convoluted merchandising deals.
Deals where shelf space is sold, circular ad space is bought, profits go to the soda or other distributor and stores get additional payouts based off hitting sales metrics. Outside merchandisers stocking the soda, because afterall it’s their product and sales… All to get people to hopefully load up a cart, preferably with their in house brands.
I always figure they sell it at a loss on purpose to get you in through the door. Thinking you’ll come for the chicken and then buy something else
I never thought groceries needed loss leaders like that. We need to go to buy food, and food is required to survive as a human, after all.
So people don’t realize that not only are the chickens, milk and other things loss leaders. But also they don’t always earn direct profit from things like chips and soda, those are also ways to drive people in the door and the companies realized they could make convoluted merchandising deals.
Deals where shelf space is sold, circular ad space is bought, profits go to the soda or other distributor and stores get additional payouts based off hitting sales metrics. Outside merchandisers stocking the soda, because afterall it’s their product and sales… All to get people to hopefully load up a cart, preferably with their in house brands.
yes, but they want you to go to THEIR store…not the competition.
there’s always a loss leader
But they all got these chickens.
They have to; any that stop selling them or jack up the price will see a drop in sales as people switch to the other stores
Rotisserie Chickens are a weird kind of family staple for many Australian families.
One chicken, one tub of coleslaw or a bag of salad and a 6 pack of breadrolls and you can feed a family of 4. It doesnt cost as much as takeaway.
Don’t forget the gravy if you can’t get coleslaw.